Why & How to Start a Newsletter for Your Brand

Hey there,

Here’s why you should start a newsletter for your brand:

✅ It’s a great way to stay in touch with your target audience every week

✅ It scales incredibly well—it takes the same amount of time to write a newsletter sent to 100 subscribers and one sent to 100,000 subscribers

✅ It offers a quick and affordable way to do market research—you can use polls within your newsletter to learn more about your potential customers

Here are a few tips to make your newsletter a success:

1. Give it a unique name

Your newsletter shouldn’t be about your product—it should be about a core topic that interests your target audience.

Reflect that focus in the name of your newsletter.

Don’t name it “[Your company name]’s Newsletter”. Instead, give it a unique name (e.g., HubSpot’s “The Hustle”).

2. Skip the blog links

Avoid turning your newsletter into a link dump by using it to distribute links to your blog content.

While it’s fine to repurpose some of your blog content in your newsletter emails, your newsletter should be its own separate thing and ideally offer exclusive content you haven’t published anywhere else.

3. Don’t (just) talk about your product

You can mention your product in your newsletter emails from time to time, especially when it’s relevant to the context of an email.

But you shouldn’t use your newsletter to constantly talk about your product or end every email with a “Sign Up” or “Buy Now” CTA.

4. Use ads to grow your newsletter

There are a lot of ways you can grow your newsletter, a lot of them being free (e.g., promoting it on your website and social media pages).

But don’t shy away from paid promotion, either. Facebook Ads, Sparkloop, and Refind Ads can all be great ways to drive relevant subscribers to your newsletter.

Get advice on your content strategy

As a content marketing consultant with over a decade of experience in the industry, I've helped companies like Semrush, Hubstaff, and Hunter.io drive growth through content marketing and SEO.

If you're looking for advice on any aspect of your content strategy or SEO, I'd be happy to help.

I offer 1:1 consultation calls where I can help you get clarity on the best way to drive growth for your business through organic search marketing.

Interested? Book a call today.

Thanks,

Boris