Why You Need a Full-Time Subject Matter Expert on Your Content Team

Your content team needs a dedicated, full-time subject matter expert whose sole job involves providing input and checking your content for accuracy. Here’s why:

1. Make your content unique

The web is full of copycat content. Content writers usually just check what’s already in the SERPs and create something similar.

A dedicated subject matter expert can help make your content unique and provide valuable insights you can’t find anywhere else online.

2. Prevent embarrassing mistakes

I won’t name any names, but we’ve all seen companies publish content that contained inaccurate information or was simply out-of-touch with its intended audience, their needs, preferences, or attitudes.

Having an SME that helps shape every content piece and verifies all the information in your content will help prevent embarrassing mistakes that could cause you to lose your audience’s trust.

3. Speed up content production

Anyone who’s ever tried creating a content piece with input from internal or external subject matter experts knows how hard it can be to coordinate everything and get SMEs to actually find the time to provide valuable insights and feedback.

Having a full-time, dedicated SME can help speed up content production significantly, especially by reducing the amount of time content writers spend on research.

I’m already seeing a few companies hire folks for roles like this, but I’m hoping this becomes an even bigger trend, especially for B2B SaaS content teams.

Cheers,

Boris