Why You Should Start a Newsletter

Hey there,

Only have $1,000/month to invest into content marketing?

Skip SEO and start an email newsletter.

Here’s why:

A decent SEO article will cost you at least $500. With a $1,000/month content marketing budget, you’ll only publish 24 articles in your first year.

That’s highly unlikely to get you any serious traffic. Your content might not even rank at all.

Compare this with a $1,000/month investment in a newsletter:

You can literally write a newsletter issue in 30 minutes—so no need to pay a writer.

This way, you can invest your entire monthly budget into growing your newsletter.

With Facebook Ads and platforms like Sparkloop, you can get targeted email subscribers for as little as $2/each.

After 12 months, you’ll have an email list with 6,000 subscribers.

That’s 6,000 people (who fit your target audience!) reading your content every single week.

Now, all you need to do is keep nurturing these folks until they become customers.

And the best part: You’ll no longer be at the mercy of a search engine algorithm.

Hey! I’m Boris.

I help B2B SaaS companies drive growth through strategic, product-led content marketing.

My clients include companies like Semrush, Hunter.io, and Hubstaff.

Looking for help with your content strategy?

Reply to this email.