3 Types of B2B Content for Your Retargeting Campaigns

Hey there,

Are you using retargeting ads as a part of your B2B content distribution strategy?

Here are three types of content you should be promoting in your campaigns:

1. Case studies

Case studies are a great way to show prospects how businesses similar to theirs have seen success with your product.

You can retarget website visitors with case studies to nudge them into signing up or booking a call.

Make sure to exclude existing customers from your retargeting audience to reduce ad costs.

2. Customer enablement content

Customer enablement content is designed to help customers use your product more effectively. This can include tips, feature walkthroughs, and more.

Get the most out of customer enablement content by using it in retargeting campaigns aimed at both free and paying users.

This can help you nudge the free users into a paid subscription while improving retention for paying customers.

3. Product updates

You’re likely already sharing product updates on your company website.

Use retargeting ads to get as many people as possible excited about your product’s new features.

A new feature might be just enough to push a free user to sign up for a paid plan or get a paying customer to upgrade to a higher tier.

There might also be prospects out there that were on the fence about signing up, and your latest feature was just the thing they needed to finally decide to sign up.

Need a content strategy?

I help B2B SaaS companies drive growth through strategic, product-led content marketing.

My clients include companies like Semrush, Hunter.io, and Hubstaff.

I can create an effective content strategy for your brand that will help you generate new customers consistently.

Interested? Book an introductory call here. Or check out my website here.

Thanks,

Boris