How to Optimize Blog CTAs to Improve Conversions

Boris Mustapic
March 14, 2024

Hey there,

Not getting any conversions from your blog content?

You might want to rethink your Call-To-Actions (CTAs).

CTAs are an often neglected part of content marketing blogs.

They’re slapped onto blog posts haphazardly or inserted automatically via scripts without much thought.

But getting your CTAs right is crucial for driving conversions from blog content.

Here are 4 tips to help you get the most out of your blog CTAs:

1. Align CTA copy with the content of your post

Stop using the same generic CTA copy for every blog post.

If you want to increase the chances of visitors interacting with your CTAs, you need to make sure the CTA copy matches the content of your post.

Use the CTA copy to let readers know that they can use your product or service to solve a pain point discussed in the blog post.

Some marketers shy away from adding multiple CTAs to a blog post. I’m here to tell you there’s nothing wrong with doing this.

Try to include 2-3 CTAs in each blog post.

Vary the copy and style (more on that below), but make sure all the CTAs point to the same offer or page.

Depending on your audience and overall blog design, you’ll find that some CTA designs perform better than others.

Try out text-only CTAs, banners, sliders, and pop-ups to see what drives the best results for you.

A big part of getting more visitors to interact with your CTAs involves making CTAs stand out on the page.

Use contrasting colors, larger font sizes, and bold font styles to make your CTAs easier to notice.

I’ve used the above strategies to help clients improve blog conversion rates by 30%+.

Try them out and let me know how they work out for you.

I help B2B SaaS companies drive growth through strategic, product-led content marketing.

My clients include companies like Semrush, Hunter.io, Hubstaff, and Lineup.ai.

Here are a few things I can help you with:

Content strategy – I can create an effective content strategy for your brand that will allow you to generate leads, signups, or demo bookings consistently.
Content writing – I write blog posts, ebooks, case studies, reports, white papers, and more.
SEO & Link building – I can optimize your content for search engines and build high-quality links that will get your content to the top of search results.
Fractional content management – You can also hire me as your fractional Head of Content to help you drive growth through content marketing at a fraction of the cost of a full-time hire.

Interested? Book a time on my calendar here or check out my website here.

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