Why You Need Content Across Your Entire Market Ecosystem

Hey there,

I’m here to tell you that you need to stop thinking about content in terms of the marketing funnel (e.g., TOFU, MOFU, and BOFU content).

It’s much more important that you have content published across your entire market ecosystem.

This might mean:

✅ Writing content for industry-specific media publications (websites, blogs, and newsletters)

✅ Co-authoring studies and reports with industry associations

✅ Being a guest on industry podcasts

✅ Collaborating with industry influencers on a variety of different types of content

✅ Writing guest articles for partner websites

✅ Being a panelist on an industry conference

You want to be everywhere your target audience is. This will ensure your content gets seen by as many potential customers as possible.

And will provide your business with much more value compared to making sure you cover every top-of-the-funnel keyword out there.

Need a content strategy?

I help B2B SaaS companies drive growth through strategic, product-led content marketing.

My clients include companies like Semrush, Hunter.io, and Hubstaff.

I can create an effective content strategy for your brand that will help you generate new customers consistently.

Interested? Book an introductory call here. Or check out my website here.

Thanks,

Boris