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6 Types of Content That Can Attract Backlinks to Your Site

6 Types of Content That Can Attract Backlinks to Your Site

Boris Mustapic
September 26, 2024

Hey there,

Building links is hard work. Here are 6 types of content that can help you attract backlinks instead:

1. Survey reports

Content based on original research has a great chance of attracting attention and links because it’s unique and unavailable anywhere else.

Survey reports are a great example of this.

To create a survey report, you can survey your existing customers or use platforms like Pollfish and SurveyMonkey which have their own pool of survey participants.

2. Statistics roundups

People tend to share statistics on social media and in online articles. Statistics are also frequently used by journalists.

So creating a page where you gather statistics on a topic relevant to your target customers can be a great way to attract backlinks to your site.

You’ll want to make sure that the statistics you include in your roundup are accurate, though. And link to the primary source of each statistic.

3. Resource pages

There are so many valuable resources online for every industry, job role, and interest out there. But discovering them is often a matter of luck.

Creating a page that gathers a large number of useful resources relevant to your target audience is bound to generate backlinks over time.

4. Expert roundups

An expert roundup post involves gathering a number of experts on a topic and having each of them share an opinion or a piece of advice.

These types of roundups tend to get reshared a lot online because they contain heaps of valuable insights. And because the contributors themselves often help to distribute the content.

5. Opinion articles

Opinion articles, especially ones where you share a contrarian view, can attract a lot of attention online.

To create a good opinion article, you’ll want to think of a widely accepted idea in your industry and then challenge it with a thought-out, insightful view of your own.

6. Case studies

Case studies that show how a customer achieved their goal by using your product, service, or approach can also help drive backlinks to your site.

For it to be effective at attracting links, your case study should ideally showcase extraordinary results or an innovative, relatively unknown approach.

Over to you

Once you create a piece of “link bait” content, don’t just wait for it to attract backlinks on its own.

Give it an initial push by sharing it on social media, sending it to your email list, and distributing it to influencers and industry experts.

Hey! I’m Boris.

I help B2B SaaS companies drive growth through strategic, product-led content marketing.