Is Your SEO Agency Doing a Bad Job?

Hey there,

Here’s how to know if you’re working with a bad SEO or content marketing agency:

They never deviate from their original strategy.

Let me guess: your agency started with an audit, fixed a few issues, and then shared a list of keywords they’ll create content around for the next 12+ months.

And now all they’re doing is delivering said content at a pace of 4-8 blog posts per month, every month.

A content strategy should be revisited every quarter.

You’ll want to examine the results you’ve generated and how they align with your original goals and expectations.

And take into account any changes in your target market and the SEO landscape.

You should then decide whether you need to modify or completely switch up your strategy.

For example, you might want to focus on a different content format, set of topics, or distribution channels.

Or even target a completely different customer segment.

A good agency will not only help you do this, but will actually initiate the process.

Stop settling for the bare minimum. Challenge the status quo and make your agency put in the effort to do what’s best for your company at all times.

Hey! I’m Boris.

I help B2B SaaS companies drive growth through strategic, product-led content marketing.

My clients include companies like Semrush, Hunter.io, and Hubstaff.

Looking for help with your content strategy or SEO?

Reply to this email.