Why You Should Front-Load Content Production

Hey there,

I think you should spend your entire content budget for the year in month 1.

Here’s why:

If you have a healthy runway and a portion of your marketing budget earmarked for content, there’s no reason to stagger your content production.

Okay, so your budget allows for 4 blog posts/month. Instead of waiting for a year to publish 48 blog posts, why not get them all live in month 1?

Your content would get indexed faster by search engines, and the faster it’s indexed, the faster it can start driving traffic and revenue.

You’d get your investment back faster (which you could then reinvest back into content to fuel the engine even further).

If you’re considering front-loading content production, here are a few tips that can help:

1. Make sure your strategy is on point

Getting your content strategy in order before starting a big content sprint is crucial.

Make sure all stakeholders are aligned on goals, KPIs, and the overall content plan.

2. Document all your processes

A lot of things can go wrong when producing content at scale. Content quality going down should be your biggest concern.

To minimize this risk, you’ll want to document all your content marketing processes and make the documentation available to everyone involved with content production.

Some things you should document include your content creation and publishing process, editorial guidelines, and content distribution process.

3. Hire external help

It’s very unlikely that you’ll be able to pull off a content sprint like this using only internal resources. So, you’ll definitely need to hire external help.

You’ll need to decide between freelancers and content agencies (or use both). In any case, you’ll want to work with someone who has experience creating content for your industry.

4. Use project management software

No, Notion and Google Sheets aren’t project management software. If you try using these to manage a large content sprint, you’re likely to experience bottlenecks and get lost in the mess.

Sign up for a dedicated project management tool like Asana or Clickup and set it up for your content sprint. Invite external partners to join before you start the sprint.

Looking for help with content marketing?

I help B2B SaaS companies drive growth through strategic, product-led content marketing.

My clients include companies like Semrush, Hunter.io, Hubstaff, and Lineup.ai.

Here are a few things I can help you with:

• Content strategy – I can create an effective content strategy for your brand that will allow you to generate leads, signups, or demo bookings consistently.

• Content writing – I write blog posts, ebooks, case studies, reports, white papers, and more.

• SEO & Link building – I can optimize your content for search engines and build high-quality links that will get your content to the top of search results.

• Fractional content management – You can also hire me as your fractional Head of Content to help you drive growth through content marketing at a fraction of the cost of a full-time hire.

Interested? Book a time on my calendar here or check out my website here.