5 Essential Content Marketing Documents

Hey there,

Successful content marketing is all about consistency.

You can have the right strategy, but if you’re not executing on it consistently, you’ll get subpar results.

One of the best ways to stay consistent is to document all your content marketing processes and make the documentation available to everyone on your team.

This will help minimize mistakes and ensure you stay on the right track throughout.

Here are 5 things every content marketing team needs to document:

1. Content strategy

Documenting your content strategy is crucial for making sure all stakeholders are aligned on the strategy.

It will also ensure that your entire team knows why you’re creating content and how it should be done.

At a minimum, your strategy document should describe your goals, key performance indicators (KPIs), target audience, and content plan.

2. Editorial guidelines

An editorial guidelines document will help you maintain your brand voice and quality standards across all your content.

It should include details on your brand voice and tone, style and formatting, and media and linking policies.

3. Content creation process

Your team needs to follow a consistent creation process in order to maintain the same quality of content with every new piece.

You’ll want to document your entire content creation process, starting from the research phase and then all the way to clicking the “Publish” button.

4. Content update process

You should be updating your content regularly to ensure all the information is accurate and up-to-date.

And you should also document this process so that it’s always done to the same standard.

Include all the steps needed to update a piece of content, such as fact-checking, grammar and spelling checks, adding new information, and search engine optimization.

5. Content distribution process

Content distribution is often done haphazardly, so it’s one of the most important things to document to help maximize your content’s reach.

List all the distribution channels for each type of content you create, and then provide channel-specific instructions for how to distribute the content.

Looking for help with content marketing?

I help B2B SaaS companies drive growth through strategic, product-led content marketing.

My clients include companies like Semrush, Hunter.io, Hubstaff, and Lineup.ai.

Here are a few things I can help you with:

• Content strategy – I can create an effective content strategy for your brand that will allow you to generate leads, signups, or demo bookings consistently.

• Content writing – I write blog posts, ebooks, case studies, reports, white papers, and more.

• SEO & Link building – I can optimize your content for search engines and build high-quality links that will get your content to the top of search results.

• Fractional content management – You can also hire me as your fractional Head of Content to help you drive growth through content marketing at a fraction of the cost of a full-time hire.

Interested? Book a time on my calendar here or check out my website here.