4 Content Marketing Agency Red Flags to Watch Out For

Hey there,

Looking to hire a content marketing agency?

Watch out for these red flags:

🚩 Hiding their team

Check out the agency’s website. Can you find information about the people that work there?

If not, this is often a sign that the “agency” is simply someone outsourcing your project to one or more freelancers.

🚩 No public testimonials

Any agency worth their salt will be able to showcase results they’ve generated for their clients.

If all their case studies are of “anonymous” clients or they cite NDAs as the reason they can’t reveal ANY of their clientele, they’re probably not good at what they do.

🚩 Inexperienced founder

A lot of agencies get started by people who have no business running an agency.

They might be someone who decided to start an “agency” after watching an online course.

Or a one-time content manager that decided to start an agency after getting fired from their job.

Always research the founder before hiring an agency.

🚩 Content strategy = keyword research

Unfortunately, this one is very common. If the agency’s idea of a content strategy is a content plan based on keyword research, that’s a huge red flag.

An effective content strategy is based on extensive customer research, competitive analysis, and SEO research.

Apart from a content plan, it also includes detailed information on your target audience, positioning, messaging, content distribution, and more.

Need a content strategy?

I help B2B SaaS companies drive growth through strategic, product-led content marketing.

My clients include companies like Semrush, Hunter.io, and Hubstaff.

I can create an effective content strategy for your brand that will help you generate new customers consistently.

Interested? Book an introductory call here. Or check out my website here.

Thanks,

Boris